Chynna ("china") is a Filipino-American creative and brand strategist. She was raised in Hollywood, Los Angeles, studied Marketing Management at UC San Diego, and currently works and travels around Asia. She works in the beauty, skincare, and fashion industries, where she creates thoughtful, data-driven campaigns.
CONTACTEmail: chytumalad@gmail.comLinkedIn: linkedin.com/in/chynnatumalad
CONTACTEmail: chytumalad@gmail.comLinkedIn: linkedin.com/in/chynnatumalad
OTHER WORK
NextShark UI Design + Branding
NextShark is an Asian-American news platform. As Lead UI Designer, I spearheaded the website and mobile app redesign, developed the rebranding strategy, created the style guide, and refined the copy. See more on vimeo.com/chytumalad.NextShark UI Design + Branding
To-Go Mobile Ordering App Design
To-Go is a passion project dedicated to providing a seamless platform for delivering Asian-specific cuisine across the United States. Using a user-centered design approach, I developed a responsive website and mobile app from concept to delivery.To-Go Mobile Ordering App Design